Scott Avett approached Ordinary Things to help with the packaging for The Avett Brothers new record. Scott, who is a talented musician and an accomplished visual artist, had created the cover artwork but needed us to design the rest of the packaging for the LP and CD. The artwork is split in half with the foreground changing to the background and vice-versa. We wanted to take this idea of duality and extend it to every aspect of the package design. Maelstrom, the display typeface we used, spoke to this duality with its thick slab serifs and razor-thin stems. We carried the idea of high contrast into the tracklisting by alternating between a delicate serif and a heavy sans serif.
Studio: Ordinary Things
Cover Art: Scott Avett